TRADESCEND Ltd (“We”) have a responsibility to protect and respect your privacy and look after your personal data and are committed to providing our clients with the utmost in privacy and security. We abide by all industry guidelines and monitor our systems, processes, management and operating methods to maintain the highest commercial standards.
TRADESCEND Ltd reserves the right to modify this Policy statement at any time, without prior notice, by updating this page on our website.
Who are we?
TRADESCEND Ltd is a provider of Business Planning and Consultancy Services, based in Birmingham. Our registered office is 55 Newhall Street, Birmingham, West Midlands, UK, B3 3RB and our company number is 10005188.
Under the GDPR personal data is defined as:
“any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.
How the law protects you
Data protection laws state that we are only able to process personal data if we have valid reasons to do so. The basis for processing your personal data includes, but is not limited to, your consent, performance of an agreement, to enable billing and remittance, and to contact you for client service purposes. In any event, we are committed to ensuring that the information we collect and use is appropriate for this purpose, and does not constitute an invasion of your privacy.
How do we collect personal data from you?
We receive information about you from you when you use our services, if you contact us by phone or email, or otherwise.
If you provide us with personal data about a third party, you warrant that you have obtained the express consent from the third party for the disclosure and use of their personal data.
We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.
We use Google Analytics (GA) to help distinguish you from other users and to track site user interaction. We have GA code installed on our site which creates one or more text files on your computer (called a “cookie”). The cookies contain an ID number which is used to uniquely identify your browser and track each site you visit that has GA enabled.
We use this data to determine the number of people using our site and to better understand how they find and use our web pages. With this information we can continually improve the information that we provide on our site. We can also use it to increase the number of new people finding our site.
Google Analytics stores the following data:
- Time of visit, pages visited, and time spent on each page of the webpages
- Interactions with site-specific widgets
- Referring site details (such as the URL a user came through to arrive at this site)
- Type of web browser
- Type of operating system (OS)
- Network location and IP address
- Document downloads
- Clicks on links leading to external websites
- Errors when users fill out forms
- Clicks on videos
- Scroll depth
Google also collects information about you from its Doubleclick tracking and profiling service, from ad-supported apps on your Android or iOS device, from your YouTube and Gmail activity and from your Google account. This data is put together and used to make inferences about your age, gender, interests, hobbies, shopping habits and living circumstances.
If you already have GA cookies, they will be updated with the latest information about your visit to the site.
As we cannot access any personal data about you ourselves, we are not the Data Controller for your Google Analytics or Doubleclick profile data. You would need to contact Google directly for this information.
You have the right to object to this tracking and to stop it happening.
How do I prevent being tracked by Google Analytics?
If you are uncomfortable with this tracking, you can take the following actions:
- Use a tracking-blocker, such as Privacy Badger
- Clear cookies after every browsing session
- Install the Google Analytics opt-out extension
The personal data we may process on you is:
1. Personal Data Type: Network location and IP address; Source: Google Analytics as outlined above
2. Personal Data Type: Inferred age range and gender; Source: Google Analytics as outlined above
The personal data we collect will be used for the following purposes:
- To improve the information that we provide on our site
- To increase the number of new people finding our site
- a good experience when you browse our website
- allows us to improve our site
We use the following types of cookies:
- Analytical/performance cookies (e.g. Google Analytics, as described earlier) – They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies – These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
How to disable cookies
All recent versions of popular browsers give users a level of control over cookies.
Users can set their browsers to accept or reject all, or certain, cookies. Users can also set their browser to prompt them each time a cookie is offered.
How to delete cookies
Most cookies are easy to delete. Just follow your browser setting options and use the directions on clearing cookies.
What type of data do we collect from you?
We may collect the following data about you:
- Information that you provide by filling in forms on our site www.tradescend.com (our site)
- Name and title
- Contact information including email address, phone number, mobile number
- Payment information to enable billing and remittance
- Photos or videos that you agreed to send us
- If you contact us, we may keep a record of that correspondence
- We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
- Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data and the resources that you access.
- We may also ask you for information if you report a problem with our site
How do we use your data?
We use information held about you in the following ways:
- To provide you with our services
- To comply with our contractual obligations we have with you
- To help us identify you
- To enable us to review, develop and improve our services
- To provide client care, including responding to your requests if you contact us with a query
- To administer accounts, process payments and keep track of billing and payments
- To notify you about changes to our service
- To ensure that content from our site is presented in the most effective manner for you and for your computer
- To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes
We will process (collect, store and use) the information you provide in a manner compatible with the EU’s General Data Protection Regulation (GDPR). We will endeavour to keep your information accurate and up to date, and not keep it for longer than is necessary. Moreover, the information you provide will be subject to rigorous measures and procedures to minimise the risk of unauthorised access or disclosure. We do not carry out automated decision making or profiling.
We will keep your personal data for the duration of the period you are a client of TRADESCEND Ltd. We shall retain your data only for as long as necessary in accordance with applicable laws.
On the closure of your account, we may keep your data for up to 7 years after you have cancelled your services with us. We may not be able to delete your data before this time due to our legal obligations. We assure you that your personal data shall only be used for these purposes stated herein.
Will TRADESCEND Ltd share my personal data with anyone else?
We may pass your personal data on to third-party service providers contracted to TRADESCEND Ltd in the course of dealing with you. Any third parties that we may share your data with are obliged to keep your details securely, and to use them only to fulfil the service they provide you on our behalf or directly to us.
When they no longer need your data to fulfil this service, they will dispose of the details in line with TRADESCEND Ltd’s procedures. If we wish to pass any sensitive personal data onto a third party we will only do so once we have obtained your consent, unless we are legally required to do otherwise.
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes and we will collect express consent from you if legally required prior to using your personal data for marketing purposes. You can also exercise the right at any time by contacting us at email@example.com
You have the right to object to our use of your personal data, or ask us to delete, remove or stop using it if there is no need for us to keep it. This is known as your right to be forgotten.
In addition, the GDPR provides you with the following rights. To:
- Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
- Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
- Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.
- Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
- Request the transfer of your personal information to another party in certain formats, if practicable.
- Make a complaint to a supervisory body which in the United Kingdom is the Information Commissioner’s Office. The ICO can be contacted through this link: https://ico.org.uk/concerns/
Please do inform us if you think we are retaining or using your personal data incorrectly.
Access To Information and updating your data
You must maintain the accuracy of your information and ensure all your details, including but not limited to, name, address, title, phone number, e-mail address and payment details are kept up to date at all times. You may email firstname.lastname@example.org or write to TRADESCEND Ltd, 55 Newhall Street, 55 Newhall Street, Birmingham, West Midlands, UK, B3 3RB with any requests to update your information.
You have the right to access the information we hold about you. Please contact us so that we can obtain this information for you.
Links to other sites
Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
Where We Store Your Personal Data
We follow accepted standards to store and protect the personal data we collect, including the use of encryption if appropriate.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
Any sensitive data (payment details for example) are encrypted and protected.
In the event of a data breach, we shall ensure that our obligations under applicable data protection laws are complied with where necessary.
Any changes we make to our privacy notice in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy notice.
Your right to make a complaint
You have the right to make a complaint about how we process your personal data to the Information Commissioner:
Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.
Latest update: This current version was published in May 2018 to coincide with the EU’s General Data Protection Regulation (GDPR).